Our Precious Earth in Holloway Street Minehead has become the first business in Minehead to become a Surfers Against Sewage Plastic Free Gold Business Champion.

Our Precious Earth owner, Keith Hunt joins a growing number of businesses across West Somerset and Exmoor who have become Surfers Against Sewage Plastic Free Business Champions by taking steps to reduce and remove single use plastics from their businesses.

With Our Precious Earth, Keith has gone even further removing all single use plastics from his business and providing people with a wonderful range of zero waste plastic free products from homeware and personal care items to plastic free gifts and products that have been created from plastics collected during beach cleans.

Keith, who is a Keep Britain Tidy ‘Litter Heroes Ambassador’ is a stalwart of beach cleans and litter picks organised by Plastic Free Communities in West Somerset but also regularly undertakes solo beach cleans and litter picks in the local countryside and along the West Somerset Coast.

Speaking about his award, Keith said, “I am very proud to receive this award knowing my shop makes it easier for people to changeover to eco-friendly alternatives whilst making a difference to our environment.”

A spokesperson for Plastic Free Minehead said, “Keith’s shop is a great example of how retailers can play an important role in leading the way in reducing and removing single use plastics from our everyday lives. We would encourage anyone who is interested in switching to plastic free, zero waste alternatives to visit Keith’s shop in Holloway Street.”

Anyone wishing to find out more about Plastic Free Minehead can visit their website, www.plasticfreeminehead.org.uk. Businesses who would like to find out more about becoming a Plastic Free Business Champion can contact Plastic Free Minehead at plasticfreewestsomerset@gmail.com